It’s hard to argue Apple's success at creating the iPhone platform, or how well it designed the hardware or its mobile OS. Apple has the ability to create a "sexy" product and make it chic with its advertising, packaging, design, and its retail channel.
From the time you walk into an Apple store, to the time you finish signing the contract, the whole experience is manicured. Apple also has a amazingly loyal fan base that offers free personal product endorsements to all their friends and family.
To me the most amazing thing about the whole platform is Apple's ability to monetize just about every aspect of it. Any company would love to have the ability to control all the aspects of their products ecosystem similar to the one that Apple has.
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From the time you walk into an Apple store, to the time you finish signing the contract, the whole experience is manicured. Apple also has a amazingly loyal fan base that offers free personal product endorsements to all their friends and family.
To me the most amazing thing about the whole platform is Apple's ability to monetize just about every aspect of it. Any company would love to have the ability to control all the aspects of their products ecosystem similar to the one that Apple has.
(Read the rest of the article)