New Leaked TV Ad of the iPhone 3GS

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Will Ads Be Key to Free iPhone Apps?

Would mobile users pay for a new generation of mobile applications? That question was answered in spades by millions of iPhone users who've paid for software via Apple's App Store for the iPhone.

But the majority of the over 500 million downloads at the App Store since its debut last year were for free applications. That creates something of a dilemma for commercial developers, whose programming efforts aren't just a labor of love; can they charge money and be successful competing in a largely free marketplace?

It's a question content providers have faced on the Internet for years and the same outcome could be taking shape on the iPhone; namely the rise of ad-supported alternatives to paid apps.

One such effort is the recently launched iVdopia, an ad network from Vdopia designed for iPhone developers. The idea is that developers publish lower cost or free applications and still realize revenue from ads. But this is tricky on a mobile device where extra screen real estate is virtually non-existent and attention span tends to be much shorter, particularly if the user is on the go.

Read the whole article @ Internet News

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Dockers Launches World's First Motion-Sensitive Ad on iPhone

You don’t really expect khaki pants to be associated with technology, but a new commercial for Dockers designed for the iPhone is being called the world's first motion-sensitive ad. The new ad will reportedly be inserted into free apps on the App Store.

The ad is called Shakedown to Get Down and features a freestyle dance expressionist named Dufon from a dance group called Circle of Fire. In the ad, the dancer dances on the screen wearing Dockers Vintage Workwear khakis.

The iPhone user is prompted to shake the iPhone to start the dancer dancing around the screen with sound. The interactive ad will launch in early March and run for four weeks on the free iPhone apps iBasketball, iGolf, iBowl, and iTV.

Read the whole article @ I4U

Soon There Will Be Ads On Free iPhone Apps

Video Egg has jumped into the iPhone advertising market and soon will be starting its ads campaign on iPhone apps. So get ready with free iPhone app which are stuffed with ads. Well according to us if the app creators are getting some revenue out of it, then it seems fine, as they are sharing their hard work for free, otherwise there seem to be no point of ruining the user experience while running apps.

Read the whole article @ iPhone 3G India

Many More Free iPhone Apps Coming Soon Thanks to LiveRail

Since the launch of Apple’s App Store, developers have faced an ongoing dillema: “For Free, or Not For Free”? Putting a price on an application to generate some revenue obviously adds a significant barrier to entry, especially when there are so many free apps available. But it also adds a level of credibility - many people assume that because free apps aren’t earning money, the developers probably haven’t put much effort into them.

Today sees the launch of LiveRail for the iPhone, an advertising platform that could help change this paradigm entirely by allowing free applications to still monetize effectively. LiveRail allows iPhone application developers to embed brief video advertisements into their applications, which play immediately after launching an app (developers get paid on a CPM basis). CEO Mark Trefgame says that the platform is plug-and-play, allowing developers to implement it with a minimal amount of effort and only a few lines of code.

The technology behind the application is impressive - this isn’t just a single video that’s embedded into the application.

Read the whole article @ Tech Crunch

U.K. Says iPhone Ads Are Too Misleading for TV

Microsoft, Verizon, and other Apple critics have found a supporter in the Britain's regulators

Apple has been a pain in the side of carriers such as Verizon and others vested in the cell phone industry, such as rival Microsoft. They have attacked the iPhone, but have been unable to dent its strong sales. Now the iPhone's detractors may have found some relief in the form of an unlikely ally -- the Britain's regulatory boards.

The U.K. has banned the current set of iPhone ads from appearing on TV in the country. It says its Advertising Standards Authority (ASA), the independent regulatory agency in charge of regulating television, received two complaints that Apple's claims in the ads that its phone could access all of the internet were misleading due to its lack of Java or Flash support, essential to accessing much of the internet.

The ASA sided with the consumer and concluded that the ad was inaccurate. It proceeded to contact Apple about the perhaps deceptive nature of the ads.

Read the whole article @ Daily Tech

New iPhone Commercials show off App Store

Apple has just released three new commercials to their website for the iPhone. This time, they deal directly with the App Store

According to MacRumors, the three ads are as follows:

- ‘Lonely Planet’: demonstrates downloading Lonely Planet’s Mandarin Mobile Phrasebook in order to learn how to ask for a restaurant recommendation.
- ‘Cro Mag’: demonstrates downloading Pangea Software’s Cro-Mag Rally and the use of the iPhone as a steering wheel for game control.
- ‘Vicinity’: demonstrates downloading ActiveGuru’s Vicinity in order to find a nearby café and view its location on a map with directions.

Read the whole article @ Top iPhone News

New iPhone Ads: 'Lonely Planet', 'Cro Mag', 'Vicinity'

Apple has posted three new iPhone commercials to their site. The three commercials illustrate the use of the App Store to download apps directly to the iPhone using different examples.

- 'Lonely Planet': demonstrates downloading Lonely Planet's Mandarin Mobile Phrasebook [App Store] in order to learn how to ask for a restaurant recommendation.
- 'Cro Mag': demonstrates downloading Pangea Software's Cro-Mag Rally [App Store] and the use of the iPhone as a steering wheel for game control.
- 'Vicinity': demonstrates downloading ActiveGuru's Vicinity [App Store] in order to find a nearby café and view its location on a map with directions.

Read the whole article @ Mac Rumors

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